Case studies
What shipped, what worked, what I learned
Work from marketing roles, assistant implementation and my own technical projects. Each story explains what I built or analysed and what the evidence supports.
SEO
Content
Analytics
Automation
Conversion
Explorer
Browse the stories
Each write-up covers the situation, the choices I made, and the results that mattered.
Format
What you’ll see in each story
01
The situation
What was going on, what mattered, and what was getting in the way.
02
Choices
The calls I made and why - what I did, what I skipped, and the trade-offs.
03
What shipped
What went live and how it was rolled out, tested, and supported.
04
What I learned
What worked, what didn’t, and what I’d do differently next time.
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