Selected systems, tools and experiments

Software you can use. Projects you can explore.

My own products and experiments sit alongside examples from previous roles. Each record explains the work and its context; the case studies cover the decisions behind it.

Evidence labels: Inspectable projects link to a live build or public detail. Career accounts describe work and outcomes from my professional roles. Personal projects show technical or creative exploration rather than a client result.

Open the project bench Bring me a problem

Workbench index

Pick a build. Inspect the evidence.

These builds show where my work sits: marketing, websites, content systems, AI, automation and the infrastructure that keeps everything running. Filter by theme or search the bench to inspect the detail.

Operating method

Build, prove, leave a clean handoff.

01Make it work
Performance, QA, fallbacks and a process that does not collapse when someone uses it properly.
02Measure the useful bits
Tracking that can be trusted, reporting people can use and findings that turn into decisions.
03Automate the pain
Remove the annoying repeatable work so people can focus on judgement, taste and the decisions that need them.

Working principle

Marketing works better as a system.

Campaigns, content, product pages, email and analytics feed each other. Each round should begin with what the last one taught us, not another blank document.

Open slot / interesting problems

Want to put a useful system around your marketing?

See how we can work together ↗ Read the case studies