Experience
Recent roles
Ten years of figuring out what works by actually doing the work: campaigns, content, SEO, email, reporting, websites, automation and the awkward operational bits around them.
What I’ve actually done
Beaphar UK - Digital Marketing Executive (Lead for UK Digital Marketing)
Sep 2024 - Present - Haverhill, UKI run digital for Beaphar UK - strategy, campaigns, budget, reporting, website optimisation and the practical tooling around it. It is a real business with real constraints, which is where the useful work usually happens.
- Managed UK's largest digital campaign to date; grew B2B mailing list 300%.
- Created 2025 and 2026 Digital Strategy and Comms plans with measurement frameworks.
- Built a practical Social Post Workshop using Claude's API - takes rough draft copy and turns it into on-brand, platform-ready social content with British English rules, tone checks and first-comment suggestions.
- Built a stock monitoring workflow using Zapier to track partner stock levels and buy-now links after a key click-to-buy partner went out of business.
- Developed a Claude Code skill to automate the monthly digital reporting workflow, saving hours of manual work each month.
- Optimised Training Platform with 33% engagement lift and 25% target market captured.
Releaf - Head of Digital Marketing
May 2023 - May 2024 - RemoteLed digital for a health tech startup in a heavily regulated space. Built the team, the strategy, and the content workflow from scratch.
- Delivered a 228% organic traffic uplift in a single quarter and ~1000 qualified referrals in one month.
- Built SEO and content systems with AI used where it helped: keyword research, structure, drafting support, competitor analysis and QA.
- Kept human judgement and compliance checks in the loop, because regulated content is not the place for confident rubbish.
- Developed and managed multiple lead-generation websites with technical SEO improvements.
- Managed budget and coordinated cross-functional teams including Compliance, Design and Operations.
Green Media Marketing - Marketing and Brand Consultant
Mar 2016 - Apr 2023 - LondonRan multi-channel growth for health, wellness and lifestyle brands entering the UK market. Strategy to delivery, creative to reporting.
- End-to-end digital campaigns for multiple clients (creative assets, budgets, delivery, reporting).
- Consulted on brand positioning and go-to-market strategies for successful UK launches.
- Provided full digital expertise (SEO, influencer management, content delivery) to accelerate market capture.
Let's talk
If you're looking for someone who connects strategy to execution, and does not vanish when the spreadsheet starts biting, drop me a line.
