Tyler Casey Growth systems · automation · measurement

Experience

Recent roles

A progression from consultancy to leadership roles - always learning and refining along the way.

Strategy Execution Measurement Automation
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Desk scene with a note reading Marketing Strategy.
Timeline

Where I’ve driven impact

Beaphar UK - Digital Marketing Executive (Lead for UK Digital Marketing)

Sep 2024 - Present - Haverhill, UK

I lead the digital marketing function for Beaphar UK including budget and campaign management, developing AI systems and workflows, and managing end-to-end campaign delivery, digital product management and website optimisation.

  • Managed UK's largest digital campaign to date; grew B2B mailing list 300% with 60%+ open rates.
  • Created 2025 and 2026 Digital Strategy and Comms plans with measurement frameworks.
  • Built AI workflows, automations and microsites for internal sales and retail partners.
  • Optimised Training Platform with 33% engagement lift and 25% target market captured.

Releaf - Head of Digital Marketing

May 2023 - May 2024 - Remote

I led the Digital Marketing function for an early-stage Health Tech start up, managing the Digital Marketing Manager and developing and implementing a range of growth strategies for the business.

  • Delivered a 228% traffic uplift in one quarter and ~1000 qualified referrals in one month.
  • Developed and managed multiple lead-generation websites with technical SEO improvements.
  • Utilised AI tools to produce SEO-optimised content at scale with human-in-the-loop QA.
  • Managed budget and coordinated cross-functional teams including Compliance, Design and Operations.

Green Media Marketing - Marketing and Brand Consultant

Mar 2016 - Apr 2023 - London

Developed campaign strategies and growth plans for clients in health, wellness, and lifestyle sectors entering the UK market.

  • End-to-end digital campaigns for multiple clients (creative assets, budgets, delivery, reporting).
  • Consulted on brand positioning and go-to-market strategies for successful UK launches.
  • Provided full digital expertise (SEO, influencer management, content delivery) to accelerate market capture.
Get in touch

Let's talk

If you're looking for someone who connects strategy to execution - and backs it all up with measurement - drop me a line.

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A hand placing a wooden block on a growing stack.