Projects
My recent builds
Everything here is something I built, use, shipped for someone else, or made because I wanted to understand it properly. The rough path is websites, AI workflows, useful tools, infrastructure and creative archives. Some polished. Some weird. Most useful.
Browse by theme
Useful beats shiny. These are the builds that show where my work sits: marketing, websites, content systems, AI, automation and the bits of infrastructure that make the whole thing run.
Useful beats shiny
Make it work
Performance, QA, fallbacks and a process that doesn't collapse the first time someone uses it properly.
Measure the useful bits
Tracking that's trustworthy. Reporting that's usable. Insights that turn into decisions instead of another unread dashboard.
Automate the pain
Automate the annoying repeatable bits so humans can focus on judgement, taste and the work that actually needs a person.
Marketing as a system
Marketing is a system, not a series of one-offs. Campaigns, content, product pages, email and analytics all feed each other. The work gets better when each round starts where the last one left off.
Want to know more?
If any of this resonates, or you want to dig into a specific project, drop me a line. I'm always happy to talk shop.
